business-to-consumer sales (B2C) (A):
"Business being conducted between businesses and final consumers largely over the Internet. It includes traditional brick and mortar businesses that also offer products online and businesses that trade exclusively electronically."

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Definitions of terms related to business-to-consumer sales (B2C) (A):

• business intelligence (BI)
• business-to-business e-commerce (B2B) (A)
• net sales
• point of sale (POS)
• sales force automation (SFA)